Marina Bay Sands
The iconic integrated resort in Singapore unveils ‘Above Beyond’ brand vision as it reaches a new milestone as a luxury destination.
Marina Bay Sands
The iconic integrated resort in Singapore unveils ‘Above Beyond’ brand vision as it reaches a new milestone as a luxury destination.
PROJECT TEAM
Marielle Gross
Catherine Chung
Melisa Ozkan
Migle Jankauskaite
Peter Huang
COLLABORATORS
Marina Bay Sands Brand Team
Hunter Tura, strategy/positioning
Frosty, creative agency
Nick Yang, photographer
Celine Song, filmmaker
Shabier Kirchner, cinematographer
Caleb Huang, director
Nicky Loh, director
Khoo Guo Jie, photographer
Rebecca Toh, photographer
Juliana Tan, photographer
Jovian Lim, photographer
Stefan Khoo, photographer
David Jonathan Ross, typography
Victor Bartis, typography
MY ROLE
Logo exploration, typography research, design system concepting and development.
PROJECT TEAM
Marielle Gross
Melisa Ozkan
Reid Parsekian
Amanda Walter
Catherine Chung
Migle Jankauskaite
COLLABORATORS
Marina Bay Sands Brand Team
Hunter Tura, strategy/positioning
Frosty, creative agency
Nick Yang, photographer
Celine Song, filmmaker
Shabier Kirchner, cinematographer
Caleb Huang, director
Nicky Loh, director
Khoo Guo Jie, photographer
Rebecca Toh, photographer
Juliana Tan, photographer
Jovian Lim, photographer
Stefan Khoo, photographer
David Jonathan Ross, typography
Victor Bartis, typography
MY ROLE
Design system concepting and development, brand identity guidelines development.
