Identity for Ward Village, a destination that brings together the best of Hawai’i.
Identity for Ward Village, a destination that brings together the best of Hawai’i.
PENTAGRAM TEAM
Michael Gericke, Partner
Marielle Gross, Associate Partner
Catherine Chung, Designer
Migle Jankauskaite, Designer
Peter Huang, Project Manager
MY ROLE
Brand guidelines development, ideation of the lava rock pattern + expansion to
the whole identity. Worked on layout compositions + developed a system for it to
work accross all brand touchpoints. Tested color combinations accross 3
different brand levels: core, retail, community.
PENTAGRAM TEAM
Michael Gericke, Partner
Marielle Gross, Associate Partner
Catherine Chung, Designer
Migle Jankauskaite, Designer
Peter Huang, Project Manager
MY ROLE
Brand guidelines development, ideation of the lava rock pattern + expansion to the whole identity. Worked on layout compositions + developed a system for it to work accross all brand touchpoints. Tested color combinations accross 3 different brand levels: core, retail, community.
